Greg Eidam II is the master distiller for Sugarlands Distilling Company, co-establishing the company in 2013 with President Ned Vickers. Spirits crafted by Eidam have won over 200 awards, including Roaming Man Tennessee Straight Rye Whiskey winning Best in Class Whiskey at the 2019 American Craft Spirits Association Awards and Double Gold in the 2023 San Francisco World Spirits Competition. Eidam oversees the production of Sugarlands Shine, Appalachian Sippin’ Cream, High Rock Vodka and Roaming Man Whiskey, as well as Sugarlands research and development, and engineering projects.